The Self Googling Phenomena
As you all probably know, the popularity of name search using search engines and specifically Google is “booming” in the last couple of years. For example, you can go to Hot Trends on Google Zeitgeist and view the current top 100 fastest-rising search queries in the U.S. Can you guess how many of these search terms can be categorized as name search? The answer is more than 30% !!! – I think that’s amazing and clearly shows the trend of online people name search.
Here is a graph showing the the increase in popularity of the “Google Yourself” search terms over the last couple of years. This graph was created based on Google Trends data (scale is based on the average worldwide traffic of the search term “Google Yourself” in all years).
Other interesting resource that shows the popularity of name search and self googling is the recent survey preformed by Search Engine Round Table in September 2008 – Poll: Do You “Google” Yourself? Although the results are a little biased since most of the Round Table readers are very web oriented users, about 96% of the users googled themselves and 35% answered that they google themselves regularly. Here is the Poll results:
So go ahead and Goggle yourselves and the people you know and see what search results come up.





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