The Self Googling Phenomena

Posted on October 8, 2008. Filed under: Google yourself | Tags: , , , , |

As you all probably know, the popularity of name search using search engines and specifically Google is “booming” in the last couple of years.  For example, you can go to Hot Trends on Google Zeitgeist and view the current top 100 fastest-rising search queries in the U.S. Can you guess how many of these search terms can be categorized as name search? The answer is more than 30% !!! – I think that’s amazing and clearly shows the trend of online people name search.

Here is a graph showing the the increase in popularity of the “Google Yourself” search terms over the last couple of years. This graph was created based on Google Trends data (scale is based on the average worldwide traffic of the search term “Google Yourself” in all years).

Google Yourself Search Trend

Google Yourself Search Trend

Other interesting resource that shows the popularity of name search and self googling is the recent survey preformed by Search Engine Round Table in September 2008 – Poll: Do You “Google” Yourself? Although the results are a little biased since most of the Round Table readers are very web oriented users, about 96% of the users googled themselves and 35% answered that they google themselves regularly. Here is the Poll results:

Google Yourself Poll

Google Yourself Poll

So go ahead and Goggle yourselves and the people you know and see what search results come up.

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Google Yourself – You Might Be Surprised

Posted on August 19, 2008. Filed under: Google yourself | Tags: , , |


Welcome to my new blog!!!

My first post is about the known phenomena of searching your name on the web. If you do it with the most popular search engine (any idea what that is?), this phenomena is referred to as “Google yourself” or “Googling your name”:

Google My Name

Google My Name

If you are a professional (for example a doctor), who cares about and values his reputation, then the outcome of that search is extremely important to you. Numerous posts have been written about how you should defend / control / manage your online reputation. One of the ways in which you can do this, is publishing online profiles which truly represent you (there are plenty free options to do this) or writing a blog under your name. However, what do you do when you have a common name, such as “John Smith” or a popular name like “David Beckham”. In these cases you will probably not rank even in the first 1000 results. One solution is using your middle name, but if people don’t know that name then it is not a good solution.

Any ideas what you can do in such cases? – I will be more than happy to hear your thoughts

Anyway, in my next blog post, I will write about one of the best solutions on the market (in my opinion) for such a problem.

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    Blog about web presence, online visibility, online reputation managment, self branding and marketing, and much more.


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