How to maximize your online profile

Posted on September 4, 2008. Filed under: Google yourself | Tags: , , , , , , , , |

I have multiple online profiles. You can Google my name or search my name in Yahoo to check them out. However the only two profiles which are full and up to date are my LinkeIn profile and my LookupPage. My Linkedin profile is for generating business opportunities in the LI network, and my LookupPage is the webpage I want people to see when they search my name online.

Filling relevant and up-to-date information in your online profiles will help you rank higher in search engines, increase your visibility online and help you build your professional brand. That means that anyone looking for information about you on the web, will find everything they need to know at a glance – your skills, your employment information, your contact details, etc. That’s why it’s important to make sure that your online profile is complete, detailed, and truly represents you. View my LookupPage and my LI profiles to see what I mean.

I will now list a few important points, to my opinion, of how to maximize your online profile:

  1. Fill in your personal details. Create a detailed profile including all your personal details, such as country, industry, suffix, etc. Don’t forget to enter your current job position (company and title), because that’s right at the top of the page when someone views your profile.
  2. Write about yourself. Use your online profile to help people find all the relevant information about you. Include all the keywords and skills from your resume in your about section. That will make it easier for your profile to be found in search result.
  3. Add a photo. You can add a photo (a headshot is recommended) to your online profile to add credibility to your profile.
  4. Add links. The links section of your profile is a good way to provide even more information to people who view your profile. Add links to your company web site, your blog, your favorite sites, and more.
  5. Add your contact details. Add your contact details, such as phone num, office num, Skype name, etc., in the business details section to make sure people can get in touch with you.
  6. Brand your company. Brand your company online by adding a company logo (this is online possible in my LookupPage), a company website, and a company description in the business details section. Let people find you and your contact details when they search for your company online.

For example, here is a screen shot of my LookupPage with all the implemented above points.

Udi Drezner's LookupPage

Udi Drezner's LookupPage

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My Name Is Michael Phelps. No, Not The Olympic Gold Medalist

Posted on August 27, 2008. Filed under: Google yourself | Tags: , , , , , , |

Lets say you want to build a web presence for yourself so that people can find you when they search your name on the web. So you create a personal website, create a personal blog, write news articles and publish them, etc. But what do you do if your name is Michael Phelps, and no, your are not the 8 gold medalist famous swimmer. Try to Google the name “Michael Phelps” – You’ll get more than 12,000,000 results for that search, so how can you create an online presence for yourself when you have such a popular name.

There are several things you can do. Here are 3 things:

  1. Use your middle name. For example: “Michael J Phelps”.
  2. Optimize your sites and posts to try to catch “longer tail” searches. For example: “Michael Phelps Pediatrician” if you are a pediatrician, or “Michael Phelps JBL Engineering” if you work at  JBL Engineering.
  3. Buy your name. Use sponsored listing services like Google Adwords, Yahoo Search Marketing (YSM), and Microsoft adCenter. Using these services you can publish an ad for your website every time someone searches your name and clicks on your ad.

The main problem with point 1 and 2 is that you have to comprise on your name, and a lot of searches and potential customers can get lost that way. The main problem with point 3 is that you need to have some knowledge and time to manage the sponsored ads campaigns. In addition, all 3 require that you already have a web presence.

There is an new tool I use called LookupPage (www.lookuppage.com) which can help you create a professional web page for yourself (only takes 5 min) that guarantees your appearance on Google first page when someone searches your name (even if your name is Michael Phelps) by creating a personal ad dedicated to you. In addition the service provides you with a personal domain (www.YourName.com) that rank very well on search engines. For example, you can Google my name or search my name in Yahoo to see that my LookupPage is the first result 🙂

Another great feature of the service is the ability to track your visitors. Using the statistics section in the LookupPage tool you are able to:

  • Learn exactly when and from where your LookupPage has been visited.
  • Learn which search terms people typed in search engines  in order to get to your LookupPage.
  • Analyze your LookupPage incoming traffic by date.
  • Analyze your LookupPage outgoing traffic to your company website.

The site offers a free signup with basic features so you can go ahead and signup to check it out. Enjoy.

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    Blog about web presence, online visibility, online reputation managment, self branding and marketing, and much more.

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