Make Money from Name Search

Posted on November 27, 2008. Filed under: Uncategorized | Tags: , , , , , |

Make Money from Name Search

Make Money from Name Search

It may be claimed that being found on search engines when someone searches your name is far less important than being found when searches your service. However, to my opinion this claim is only part true. Sure it’s important for service providers to be out there when people search for “lawyer”, “doctor”, “consulting services”, etc. However, the search doesn’t end there since most potential customers will also search the service provider’s name, and you need to be able to convert that traffic to business leads when they do.

How can this be done?

  1. Generate a professional web presence when people search your name. This can be done by creating online profiles on various sites like: LookupPage, LinkedIn or Naymz.
  2. Make sure your contact details are visible when they visit your webpage.
  3. Create a link to your professional company website, where the potential customer can read more about the service you offer.

For more details, read my post “How to maximize your online profile

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LinkedIn Enhancement on Yahoo Search Results

Posted on October 27, 2008. Filed under: Uncategorized | Tags: , , , , , |

A few days ago I noticed something different when searching a colleague name on Yahoo. This colleague had a LinkedIn online profile, and I saw his image and current position on the search results page. The first thing I did is to search my own name on Yahoo to see if the change was applied to my profile also. Here is the result I got:

Ehud Drezner on Yahoo

Ehud Drezner on Yahoo

After some investigating I found out that this search result presentation is part of Yahoo’s SearchMonkey technology which lets websites determine how they want to present their search results. Any website can do this (in several ways) but Yahoo only chose few websites including LinkedIn to implement in their search results pages. You can watch the short overview video on SearchMonkey to see some examples.

I think this is a very cool feature that will surely enhance the user experience when performing a name search.

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The Self Googling Phenomena

Posted on October 8, 2008. Filed under: Google yourself | Tags: , , , , |

As you all probably know, the popularity of name search using search engines and specifically Google is “booming” in the last couple of years.  For example, you can go to Hot Trends on Google Zeitgeist and view the current top 100 fastest-rising search queries in the U.S. Can you guess how many of these search terms can be categorized as name search? The answer is more than 30% !!! – I think that’s amazing and clearly shows the trend of online people name search.

Here is a graph showing the the increase in popularity of the “Google Yourself” search terms over the last couple of years. This graph was created based on Google Trends data (scale is based on the average worldwide traffic of the search term “Google Yourself” in all years).

Google Yourself Search Trend

Google Yourself Search Trend

Other interesting resource that shows the popularity of name search and self googling is the recent survey preformed by Search Engine Round Table in September 2008 – Poll: Do You “Google” Yourself? Although the results are a little biased since most of the Round Table readers are very web oriented users, about 96% of the users googled themselves and 35% answered that they google themselves regularly. Here is the Poll results:

Google Yourself Poll

Google Yourself Poll

So go ahead and Goggle yourselves and the people you know and see what search results come up.

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Google Your Name In 2001

Posted on October 6, 2008. Filed under: Google yourself | Tags: , , , , |

In honor of Google’s 10th birthday, they have brought back their 2001 index (http://www.google.com/search2001.html).

Google 2001 Index

Google 2001 Index

Back in 2001 name search was A LOT less popular than it is now days so probably anyone that had a prominent web presence then has a huge web presence today for his name search.

So go ahead and Google your name in 2001 to see the results – You might be surprised…

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