Make Money from Name Search

Posted on November 27, 2008. Filed under: Uncategorized | Tags: , , , , , |

Make Money from Name Search

Make Money from Name Search

It may be claimed that being found on search engines when someone searches your name is far less important than being found when searches your service. However, to my opinion this claim is only part true. Sure it’s important for service providers to be out there when people search for “lawyer”, “doctor”, “consulting services”, etc. However, the search doesn’t end there since most potential customers will also search the service provider’s name, and you need to be able to convert that traffic to business leads when they do.

How can this be done?

  1. Generate a professional web presence when people search your name. This can be done by creating online profiles on various sites like: LookupPage, LinkedIn or Naymz.
  2. Make sure your contact details are visible when they visit your webpage.
  3. Create a link to your professional company website, where the potential customer can read more about the service you offer.

For more details, read my post “How to maximize your online profile

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LinkedIn Enhancement on Yahoo Search Results

Posted on October 27, 2008. Filed under: Uncategorized | Tags: , , , , , |

A few days ago I noticed something different when searching a colleague name on Yahoo. This colleague had a LinkedIn online profile, and I saw his image and current position on the search results page. The first thing I did is to search my own name on Yahoo to see if the change was applied to my profile also. Here is the result I got:

Ehud Drezner on Yahoo

Ehud Drezner on Yahoo

After some investigating I found out that this search result presentation is part of Yahoo’s SearchMonkey technology which lets websites determine how they want to present their search results. Any website can do this (in several ways) but Yahoo only chose few websites including LinkedIn to implement in their search results pages. You can watch the short overview video on SearchMonkey to see some examples.

I think this is a very cool feature that will surely enhance the user experience when performing a name search.

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How to maximize your online profile

Posted on September 4, 2008. Filed under: Google yourself | Tags: , , , , , , , , |

I have multiple online profiles. You can Google my name or search my name in Yahoo to check them out. However the only two profiles which are full and up to date are my LinkeIn profile and my LookupPage. My Linkedin profile is for generating business opportunities in the LI network, and my LookupPage is the webpage I want people to see when they search my name online.

Filling relevant and up-to-date information in your online profiles will help you rank higher in search engines, increase your visibility online and help you build your professional brand. That means that anyone looking for information about you on the web, will find everything they need to know at a glance – your skills, your employment information, your contact details, etc. That’s why it’s important to make sure that your online profile is complete, detailed, and truly represents you. View my LookupPage and my LI profiles to see what I mean.

I will now list a few important points, to my opinion, of how to maximize your online profile:

  1. Fill in your personal details. Create a detailed profile including all your personal details, such as country, industry, suffix, etc. Don’t forget to enter your current job position (company and title), because that’s right at the top of the page when someone views your profile.
  2. Write about yourself. Use your online profile to help people find all the relevant information about you. Include all the keywords and skills from your resume in your about section. That will make it easier for your profile to be found in search result.
  3. Add a photo. You can add a photo (a headshot is recommended) to your online profile to add credibility to your profile.
  4. Add links. The links section of your profile is a good way to provide even more information to people who view your profile. Add links to your company web site, your blog, your favorite sites, and more.
  5. Add your contact details. Add your contact details, such as phone num, office num, Skype name, etc., in the business details section to make sure people can get in touch with you.
  6. Brand your company. Brand your company online by adding a company logo (this is online possible in my LookupPage), a company website, and a company description in the business details section. Let people find you and your contact details when they search for your company online.

For example, here is a screen shot of my LookupPage with all the implemented above points.

Udi Drezner's LookupPage

Udi Drezner's LookupPage

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    Blog about web presence, online visibility, online reputation managment, self branding and marketing, and much more.

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