My Name Is Michael Phelps. No, Not The Olympic Gold Medalist

Posted on August 27, 2008. Filed under: Google yourself | Tags: , , , , , , |

Lets say you want to build a web presence for yourself so that people can find you when they search your name on the web. So you create a personal website, create a personal blog, write news articles and publish them, etc. But what do you do if your name is Michael Phelps, and no, your are not the 8 gold medalist famous swimmer. Try to Google the name “Michael Phelps” – You’ll get more than 12,000,000 results for that search, so how can you create an online presence for yourself when you have such a popular name.

There are several things you can do. Here are 3 things:

  1. Use your middle name. For example: “Michael J Phelps”.
  2. Optimize your sites and posts to try to catch “longer tail” searches. For example: “Michael Phelps Pediatrician” if you are a pediatrician, or “Michael Phelps JBL Engineering” if you work at  JBL Engineering.
  3. Buy your name. Use sponsored listing services like Google Adwords, Yahoo Search Marketing (YSM), and Microsoft adCenter. Using these services you can publish an ad for your website every time someone searches your name and clicks on your ad.

The main problem with point 1 and 2 is that you have to comprise on your name, and a lot of searches and potential customers can get lost that way. The main problem with point 3 is that you need to have some knowledge and time to manage the sponsored ads campaigns. In addition, all 3 require that you already have a web presence.

There is an new tool I use called LookupPage (www.lookuppage.com) which can help you create a professional web page for yourself (only takes 5 min) that guarantees your appearance on Google first page when someone searches your name (even if your name is Michael Phelps) by creating a personal ad dedicated to you. In addition the service provides you with a personal domain (www.YourName.com) that rank very well on search engines. For example, you can Google my name or search my name in Yahoo to see that my LookupPage is the first result 🙂

Another great feature of the service is the ability to track your visitors. Using the statistics section in the LookupPage tool you are able to:

  • Learn exactly when and from where your LookupPage has been visited.
  • Learn which search terms people typed in search engines  in order to get to your LookupPage.
  • Analyze your LookupPage incoming traffic by date.
  • Analyze your LookupPage outgoing traffic to your company website.

The site offers a free signup with basic features so you can go ahead and signup to check it out. Enjoy.

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