Make Money from Name Search

Posted on November 27, 2008. Filed under: Uncategorized | Tags: , , , , , |

Make Money from Name Search

Make Money from Name Search

It may be claimed that being found on search engines when someone searches your name is far less important than being found when searches your service. However, to my opinion this claim is only part true. Sure it’s important for service providers to be out there when people search for “lawyer”, “doctor”, “consulting services”, etc. However, the search doesn’t end there since most potential customers will also search the service provider’s name, and you need to be able to convert that traffic to business leads when they do.

How can this be done?

  1. Generate a professional web presence when people search your name. This can be done by creating online profiles on various sites like: LookupPage, LinkedIn or Naymz.
  2. Make sure your contact details are visible when they visit your webpage.
  3. Create a link to your professional company website, where the potential customer can read more about the service you offer.

For more details, read my post “How to maximize your online profile

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Google Your Name In 2001

Posted on October 6, 2008. Filed under: Google yourself | Tags: , , , , |

In honor of Google’s 10th birthday, they have brought back their 2001 index (http://www.google.com/search2001.html).

Google 2001 Index

Google 2001 Index

Back in 2001 name search was A LOT less popular than it is now days so probably anyone that had a prominent web presence then has a huge web presence today for his name search.

So go ahead and Google your name in 2001 to see the results – You might be surprised…

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My Name Is Michael Phelps. No, Not The Olympic Gold Medalist

Posted on August 27, 2008. Filed under: Google yourself | Tags: , , , , , , |

Lets say you want to build a web presence for yourself so that people can find you when they search your name on the web. So you create a personal website, create a personal blog, write news articles and publish them, etc. But what do you do if your name is Michael Phelps, and no, your are not the 8 gold medalist famous swimmer. Try to Google the name “Michael Phelps” – You’ll get more than 12,000,000 results for that search, so how can you create an online presence for yourself when you have such a popular name.

There are several things you can do. Here are 3 things:

  1. Use your middle name. For example: “Michael J Phelps”.
  2. Optimize your sites and posts to try to catch “longer tail” searches. For example: “Michael Phelps Pediatrician” if you are a pediatrician, or “Michael Phelps JBL Engineering” if you work at  JBL Engineering.
  3. Buy your name. Use sponsored listing services like Google Adwords, Yahoo Search Marketing (YSM), and Microsoft adCenter. Using these services you can publish an ad for your website every time someone searches your name and clicks on your ad.

The main problem with point 1 and 2 is that you have to comprise on your name, and a lot of searches and potential customers can get lost that way. The main problem with point 3 is that you need to have some knowledge and time to manage the sponsored ads campaigns. In addition, all 3 require that you already have a web presence.

There is an new tool I use called LookupPage (www.lookuppage.com) which can help you create a professional web page for yourself (only takes 5 min) that guarantees your appearance on Google first page when someone searches your name (even if your name is Michael Phelps) by creating a personal ad dedicated to you. In addition the service provides you with a personal domain (www.YourName.com) that rank very well on search engines. For example, you can Google my name or search my name in Yahoo to see that my LookupPage is the first result 🙂

Another great feature of the service is the ability to track your visitors. Using the statistics section in the LookupPage tool you are able to:

  • Learn exactly when and from where your LookupPage has been visited.
  • Learn which search terms people typed in search engines  in order to get to your LookupPage.
  • Analyze your LookupPage incoming traffic by date.
  • Analyze your LookupPage outgoing traffic to your company website.

The site offers a free signup with basic features so you can go ahead and signup to check it out. Enjoy.

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    Blog about web presence, online visibility, online reputation managment, self branding and marketing, and much more.

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